Top 5 Fitness and Weight Loss Apps Performance in El Salvador Q4 2023

In the fourth quarter of 2023, the fitness and weight loss app market in El Salvador saw varied performance among the top 5 applications. Below, we delve into the trends observed in downloads, revenue, and weekly active users for each app, based on data from Sensor Tower.

Strava: Run, Bike, Hike experienced fluctuations in both revenue and downloads. Revenue started at approximately $560 in late September, dipped to around $283 by the end of October, and saw a resurgence to $423 in the final week of December. Downloads peaked at 282 in early October but gradually declined to 140 by the end of the quarter. Weekly active users remained relatively stable, ranging from 5.2K to 5.7K.

BetterMe: Health Coaching saw a consistent revenue stream, starting at $312 in late September and ending at $340 in the last week of December. Downloads fluctuated, starting at 182 and peaking at 249 in the final week of December. Weekly active users saw a significant increase, beginning at 631 and ending at 723.

MyFitnessPal: Calorie Counter maintained steady revenue, with a slight peak of $274 at the end of November. Downloads dropped from 250 in late September to 112 by the end of December. Weekly active users showed a downward trend, starting at 3.7K and ending at 3.1K.

JustFit: Lazy Workout & Fit had a varied revenue performance, starting at $281 and dropping to $48 by the end of December. Downloads started at 327 and ended at 107. Weekly active users, however, saw a gradual increase, starting at 322 and ending at 377.

iFIT At-Home Workout & Fitness had a steady revenue trend, starting at $199 and fluctuating slightly to end at $163. Downloads remained low but stable, starting at 38 and ending at 41. Weekly active users also showed stability, ranging from 62 to 81 throughout the quarter.

For more detailed insights and additional data, visit Sensor Tower.